{"product_id":"the-power-of-unreasonable-people-how-social-entrepreneurs-create-markets-that-change-the-world-9781422104064","title":"The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World","description":"Renowned playwright George Bernard Shaw once said \"The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.\" By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in \u003ci\u003eThe Power of Unreasonable People\u003c\/i\u003e, our very future may hinge on their work. \u003cp\u003e\u003c\/p\u003eThrough vivid stories, the authors identify the highly unconventional entrepreneurs who are solving some of the world's most pressing economic, social, and environmental problems. They also show how these pioneers are disrupting existing industries, value chains, and business models--and in the process creating fast-growing markets around the world. \u003cp\u003e\u003c\/p\u003eBy understanding these entrepreneurs' mindsets and strategies, you gain vital insights into future market opportunities for your own organization. Providing a first-hand, on-the-ground look at a new breed of entrepreneur, this book reveals how apparently unreasonable innovators have built their enterprises, how their work will shape risks and opportunities in the coming years, and what tomorrow's leaders can learn from them. \u003cp\u003e\u003c\/p\u003eStart investing in, partnering with, and learning from these world-shaping change agents, and you position yourself to not only survive but also thrive in the new business landscape they're helping to define.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/07\/2008\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781422104064\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 242\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.24lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.55h x 6.39w x 1.00d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 11\/01\/2008 pg. 103\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 02\/11\/2008\u003cbr\u003e","brand":"John Elkington, Pamela Hartigan","offers":[{"title":"Default Title","offer_id":36650350182556,"sku":"9781422104064","price":29.75,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_131c2587-e64e-4ec2-b4bd-6458d0069a63.jpg?v=1603875059","url":"https:\/\/pastforward.org\/products\/the-power-of-unreasonable-people-how-social-entrepreneurs-create-markets-that-change-the-world-9781422104064","provider":"Past Forward","version":"1.0","type":"link"}