{"product_id":"the-power-of-pull-what-you-need-to-know-about-customer-demand-to-build-a-successful-startup-and-why-most-founders-get-it-wrong-9781541705951","title":"The Power of Pull: What You Need to Know about Customer Demand to Build a Successful Startup (and Why Most Founders Get It Wrong)","description":"\u003cb\u003eA serial entrepreneur shows how to harness customer demand to fuel your startup's growth. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e \"A bracing, essential corrective to startup mythology.\" --Tom Eisenmann, professor of entrepreneurship, Harvard Business School \u003cp\u003e\u003c\/p\u003e Rob Snyder followed all the traditional advice for launching a startup--he did his research, ran experiments, raised millions in venture capital--but his company struggled to get off the ground. It wasn't until he left the standard playbooks behind that he was able to quickly scale to millions of dollars in revenue. Now he's a successful serial entrepreneur whose advice has helped hundreds of founders get unstuck and start scaling. \u003cp\u003e\u003c\/p\u003e In \u003ci\u003eThe Power of Pull\u003c\/i\u003e, Snyder strips entrepreneurship down to one counterintuitive principle: Customer demand is all that matters. When entrepreneurs find real demand, they stop pushing their product onto an indifferent market, and instead customers pull the product out of the entrepreneur's hands. Yet most founders misunderstand what demand is and how it works. With examples from early-stage founders, this book shows how to find real demand and create a fast-growing business. If you're beginning a startup journey, \u003ci\u003eThe Power of Pull\u003c\/i\u003e is the guide you need.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Basic Venture\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/07\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781541705951\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288","brand":"Rob Snyder","offers":[{"title":"Default Title","offer_id":52507658289333,"sku":"9781541705951","price":25.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_4a87786d-0fee-4a01-87cb-1bd79162b138.jpg?v=1778566419","url":"https:\/\/pastforward.org\/products\/the-power-of-pull-what-you-need-to-know-about-customer-demand-to-build-a-successful-startup-and-why-most-founders-get-it-wrong-9781541705951","provider":"Past Forward","version":"1.0","type":"link"}