{"product_id":"the-power-of-potential-how-a-nontraditional-workforce-can-lead-you-to-run-your-business-better-9781400228850","title":"The Power of Potential: How a Nontraditional Workforce Can Lead You to Run Your Business Better","description":"\u003cp\u003e\u003cstrong\u003e\"This is a powerful, game-changing book, a book for anyone who has ever built a hiring process or managed a team. Tom's approach is changing lives.\"\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e-Seth Godin, Author of \u003cem\u003eThis is Marketing\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eRising Tide Car Wash in Parkland, Florida, isn't average in any way. When Tom D'Eri and his father John bought the location in 2013, it was struggling. Now it's one of the highest-volume washes in Florida. Its employee retention rate is five times that of its competitors. It has spun off into two additional locations that have been immediately successful, and the business is absurdly profitable. Over 500,000 cars a year drive away sparkling. Rising Tide has become a media darling, featured on \u003cem\u003eThe Today Show\u003c\/em\u003e, \u003cem\u003eNBC Nightly News\u003c\/em\u003e, and in magazines including \u003cem\u003eEntrepreneur\u003c\/em\u003e, \u003cem\u003eNational Geographic\u003c\/em\u003e, and \u003cem\u003eForbes\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003eWhy so much hoopla over a successful car wash? Roughly 80 percent of Rising Tide's workforce consists of people with autism. While part of the success comes from their mission, that doesn't explain the excellence that permeates every aspect of the business: service quality, customer experience, teamwork, management, and organizational design. Put any aspect of the D'Eris' operation against other businesses, and you'll find they have the edge.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Power of Potential\u003c\/em\u003e tells the inspiring, surprising reason why: The wash's excellence isn't in spite of their unusual workforce, but because of it. Thanks to their unconventional staff, the Rising Tide team was able to discover and correct common problems that typically fly under the radar in businesses. By spotting and correcting these hidden problems, any business, with any kind of workers, can achieve unexpected wins and leave average behind. The common problems include: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eYou Hire Based on Interviews\u003c\/li\u003e\n\u003cli\u003eYou Think Great Talent Is the Secret to a Great Business\u003c\/li\u003e\n\u003cli\u003eYour Managers Are \"Good Enough\"\u003c\/li\u003e\n\u003cli\u003eYou Fire Your Worst Employees\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTo our surprise, solving the four problems changed who we were as a company. The result was four unexpected wins that added up to a culture of excellence--but leadership is needed to reinforce what matters.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEvery Employee Feels Safe\u003c\/li\u003e\n\u003cli\u003eAccountability is a Tool for Growth\u003c\/li\u003e\n\u003cli\u003eYour Work Has Purpose\u003c\/li\u003e\n\u003cli\u003eCustomers Love Their Experience\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e HarperCollins Leadership\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/24\/2023\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781400228850\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256","brand":"Tom D'Eri","offers":[{"title":"Default Title","offer_id":42531026108597,"sku":"9781400228850","price":24.64,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_73ce7778-5769-47c0-94bc-892c6b0fe6d8.jpg?v=1669735279","url":"https:\/\/pastforward.org\/products\/the-power-of-potential-how-a-nontraditional-workforce-can-lead-you-to-run-your-business-better-9781400228850","provider":"Past Forward","version":"1.0","type":"link"}