{"product_id":"the-power-of-ignorance-how-creative-solutions-emerge-when-we-admit-what-we-dont-know-9780857198358","title":"The Power of Ignorance: How Creative Solutions Emerge When We Admit What We Don't Know","description":"\u003cp\u003e\"The wise man knows he doesn't know.\u003cbr\u003eThe fool doesn't know he doesn't know.\"\u003cbr\u003eLao Tzu \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\"In the West they only respect experts.\u003cbr\u003eBut the expert mind is the closed mind.\"\u003cbr\u003eShunryu Suzuki \u003cp\u003e\u003c\/p\u003eWhat's the most important step in fixing a puncture?\u003cbr\u003eIt isn't jacking up the car, or taking the wheel off, or finding the puncture. \u003cp\u003e\u003c\/p\u003eThere's something more fundamental than any of those. \u003cp\u003e\u003c\/p\u003eSomething without which you can't even begin to fix a puncture. The most important step is finding out you've got a puncture. Without that you can't do anything. \u003cp\u003e\u003c\/p\u003eInstead of saying, \"It's just a bit bumpy, must be the road,\" and carrying on, you must acknowledge that something has changed and you don't know what that is. \u003cp\u003e\u003c\/p\u003eIf you don't admit you don't know what's happening, you can never find out.\u003cbr\u003eIf you don't find out, you can never change it. \u003cp\u003e\u003c\/p\u003eThe most important step, always, is admitting you don't know. \u003cp\u003e\u003c\/p\u003eThat's the power of ignorance. \u003cp\u003e\u003c\/p\u003eIn this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. \u003cp\u003e\u003c\/p\u003eWith his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say \"I don't know.\"\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harriman House\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/09\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780857198358\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 270\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.40w x 0.90d","brand":"Dave Trott","offers":[{"title":"Default Title","offer_id":52537411076277,"sku":"9780857198358","price":16.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_1b390041-73fb-49ef-b808-bb153bb1ce5d.jpg?v=1779169430","url":"https:\/\/pastforward.org\/products\/the-power-of-ignorance-how-creative-solutions-emerge-when-we-admit-what-we-dont-know-9780857198358","provider":"Past Forward","version":"1.0","type":"link"}