{"product_id":"the-platform-paradox-how-digital-businesses-succeed-in-an-ever-changing-global-marketplace-9781613631164","title":"The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace","description":"\u003ci\u003eDigital platforms are changing the rules of competition in the global economy. Until recently, it took \u003c\/i\u003eFortune \u003ci\u003e 500 companies an average of 20 years to reach billion-dollar market valuations. Successful platforms now reach that milestone in an average of four years.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e In \u003cb\u003e\u003ci\u003eThe Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace\u003c\/i\u003e\u003c\/b\u003e, Wharton professor \u003cb\u003eMauro F. Guillén\u003c\/b\u003e highlights a key incongruity in this new world. Most platforms considered to be successful have triumphed in only some, rather than all, parts of the world. There are very few truly global digital platforms. \u003cp\u003e\u003c\/p\u003e In more than three decades of studying multinational firms, Guillén has found they often misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics and pursuing markets in a logical sequence. Seeing multibillion-dollar companies like Amazon flounder in certain markets has led Guillén to research what it takes to create a successful global strategy. \u003cp\u003e\u003c\/p\u003e In \u003cb\u003e\u003ci\u003eThe Platform Paradox\u003c\/i\u003e\u003c\/b\u003e, Guillén details: \u003cul\u003e\n\u003cli\u003e How the COVID-19 pandemic has accelerated digitization and forced companies like \u003cb\u003eAirbnb\u003c\/b\u003e to pivot and adapt;\u003c\/li\u003e\n\u003cli\u003e How platforms like \u003cb\u003eTinder\u003c\/b\u003e and \u003cb\u003eUber\u003c\/b\u003e have used local advantages to grow rapidly in different countries; \u003c\/li\u003e\n\u003cli\u003e How traditional companies have transformed themselves into digital platforms, like \u003cb\u003eLego\u003c\/b\u003e undertaking a digital revolution to emerge from bankruptcy and become the \"Apple of toys\"; and\u003c\/li\u003e\n\u003cli\u003e The possibilities and limits to global expansion, as illustrated by companies like \u003cb\u003eZoom\u003c\/b\u003e and \u003cb\u003eSkype\u003c\/b\u003e. \u003c\/li\u003e\n\u003c\/ul\u003e In \u003cb\u003e\u003ci\u003eThe Platform Paradox\u003c\/i\u003e\u003c\/b\u003e, Guillén offers an integrated framework for these platforms to identify and implement a digital platform strategy on a truly global scale.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wharton School Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/11\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781613631164\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 104\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.31lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.51w x 0.25d","brand":"Mauro F. Guill\u0026#233;n","offers":[{"title":"Default Title","offer_id":40040715714741,"sku":"9781613631164","price":16.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_627067f6-265d-4677-96bb-bbc15aefedc5.jpg?v=1621344130","url":"https:\/\/pastforward.org\/products\/the-platform-paradox-how-digital-businesses-succeed-in-an-ever-changing-global-marketplace-9781613631164","provider":"Past Forward","version":"1.0","type":"link"}