{"product_id":"the-paradox-of-excellence-how-great-performance-can-kill-your-business-9780787981396","title":"The Paradox of Excellence: How Great Performance Can Kill Your Business","description":"Are you striving for excellence yet find your efforts increasingly taken for granted and undervalued? You're not alone. Many companies discover their improved performance doesn't translate into higher perceived value. In fact, it simply shifts the customer's expectations upward, causing the customer to take the new, improved performance for granted. High-performance companies unwittingly create unrealistic customer expectations that become impossible to meet. In this important book, the authors use a realistic story that illustrates the paradox of excellence3\/4the better you perform, the more invisible you become to everything but bad news3\/4shows the symptoms and causes, and provides clear guidance for overcoming this perplexing dilemma. \u003ci\u003eThe Paradox of Excellence\u003c\/i\u003e introduces an entertaining story with characters that are easy to relate to, ideas that can be readily implemented, and a practical framework for achieving long-term success. \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jossey-Bass\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/01\/2005\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780787981396\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.52h x 5.49w x 0.61d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eIngram Advance\u003c\/i\u003e 08\/01\/2005 pg. 26\u003cbr\u003e\u003ci\u003eHarvard Business Review\u003c\/i\u003e 10\/01\/2005 pg. 28\u003cbr\u003e","brand":"David Mosby, Michael Weissman","offers":[{"title":"Default Title","offer_id":39992345591989,"sku":"9780787981396","price":25.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_9b6e00d0-9d95-40b0-9c02-ada33f488f13.jpg?v=1620708476","url":"https:\/\/pastforward.org\/products\/the-paradox-of-excellence-how-great-performance-can-kill-your-business-9780787981396","provider":"Past Forward","version":"1.0","type":"link"}