{"product_id":"the-online-copywriters-handbook-everything-you-need-to-know-to-write-electronic-copy-that-sells-9780658020995","title":"The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells","description":"\u003cp\u003eThe Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's \u003ci\u003eThe Online Copywriter's Handbook \u003c\/i\u003eis the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Education\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/20\/2003\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780658020995\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.02lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.06h x 6.10w x 0.76d","brand":"Robert W. Bly","offers":[{"title":"Default Title","offer_id":36639706218652,"sku":"9780658020995","price":21.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_5398fbfc-ac4f-4098-90e6-b835987dae7c.jpg?v=1603850398","url":"https:\/\/pastforward.org\/products\/the-online-copywriters-handbook-everything-you-need-to-know-to-write-electronic-copy-that-sells-9780658020995","provider":"Past Forward","version":"1.0","type":"link"}