{"product_id":"the-nonprofit-marketing-guide-high-impact-low-cost-ways-to-build-support-for-your-good-cause-9781119771036","title":"The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause","description":"\u003cp\u003ePart real-world survival guide and part nitty-gritty how-to handbook, The Nonprofit Marketing Guide will show you how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for you and your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy techniques, both offline and online.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eThe Nonprofit Marketing Guide boils down the best of today's nonprofit marketing theories into practical, cost-effective, can-do strategies and uncovers the street-tested tactics that you really can pull off on your own. You'll also find concrete tips on how to sit down and produce nearly two dozen specific marketing publications for your nonprofit and additional resources on the companion website.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eOver the last seven years, the author has done a significant amount of new research via their annual Nonprofit Communications Trends Reports, where 650+ nonprofits take an extensive survey. This new data on the communications goals, strategies, objectives and tactics most often used in the nonprofit sector will be integrated throughout the revision.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/23\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781119771036\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256","brand":"Kivi LeRoux Miller","offers":[{"title":"Default Title","offer_id":38607480848565,"sku":"9781119771036","price":34.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_8f60f8fc-3f2f-4249-94a8-e4e4878cae71.jpg?v=1614089106","url":"https:\/\/pastforward.org\/products\/the-nonprofit-marketing-guide-high-impact-low-cost-ways-to-build-support-for-your-good-cause-9781119771036","provider":"Past Forward","version":"1.0","type":"link"}