{"product_id":"the-new-rules-of-business-get-ahead-or-get-left-behind-9780143456421","title":"The New Rules of Business: Get Ahead or Get Left Behind","description":"\u003cp\u003eTreating your customers well is no longer enough. The new rule is: employees, too, have to be treated as well, if not better than the customers. Happy employees make happy customers, and happy customers tend to be loyal.\u003cbr\u003eDo you spend money in advertising to create awareness about your product? You don't need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing.\u003cbr\u003eNew-age companies, such as Amazon, Flipkart, Uber, Ola and Netflix, among others, are dismantling the old rules of business and installing new ones in their place.\u003cbr\u003eThis book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e India Portfolio\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780143456421\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352","brand":"Rajesh Srivastava","offers":[{"title":"Default Title","offer_id":41839335932085,"sku":"9780143456421","price":13.56,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_01d81319-2832-4c76-b6f6-6bdea1b6b06b.jpg?v=1646730060","url":"https:\/\/pastforward.org\/products\/the-new-rules-of-business-get-ahead-or-get-left-behind-9780143456421","provider":"Past Forward","version":"1.0","type":"link"}