{"product_id":"the-new-relationship-marketing-9781118063064","title":"The New Relationship Marketing","description":"\u003cb\u003eA top social media guru shares the secrets to expanding your business through relationships\u003c\/b\u003e \u003cp\u003ePeople have always done business with people they know, like, and trust. That's the essence of relationship marketing. Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more.\u003c\/p\u003e \u003cp\u003eIf you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e Outlines how to become a significant center of influence for your customers and prospects \u003c\/li\u003e \u003cli\u003e Explains the unspoken rules of online etiquette--and the common turnoffs that drive customers and potential partners away \u003c\/li\u003e \u003cli\u003e Details the unique cultures of Facebook, Twitter, and other popular online platforms \u003c\/li\u003e \u003cli\u003e Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEven if you currently have zero presence online, this book will help you see measurable results in a short time.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/25\/2011\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781118063064\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.97lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.14h x 6.29w x 1.34d","brand":"Mari Smith","offers":[{"title":"Default Title","offer_id":40942011089077,"sku":"9781118063064","price":21.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_dc65bbe4-10b8-443b-a9bb-166262b694ea.jpg?v=1630995398","url":"https:\/\/pastforward.org\/products\/the-new-relationship-marketing-9781118063064","provider":"Past Forward","version":"1.0","type":"link"}