{"product_id":"the-new-art-of-ideas-unlock-your-creative-potential-9781523002078","title":"The New Art of Ideas: Unlock Your Creative Potential","description":"\u003cb\u003eIn a world with a surplus of ideas, what separates a good idea from a bad one? Learn how to cultivate a mindset that produces the kind of ideas people can't turn down.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eMost professionals cannot generate a solid idea. They either offer up tired or reused ones, or they generate lots of ideas but none that are worth pursuing. \u003cp\u003e\u003c\/p\u003eA \u003ci\u003egreat \u003c\/i\u003eidea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move the needle; they change the playing field altogether. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe New Art of Ideas\u003c\/i\u003e is designed to help readers consistently produce worthwhile ideas by becoming nimble and imaginative thinkers better equipped to compete and produce in a global economy. Robin Landa identifies the Three Gs of every good idea: \u003cp\u003e\u003c\/p\u003e\u003cli\u003e\n\u003ci\u003eGoal\u003c\/i\u003e--Your vision for the end\u003c\/li\u003e\u003cli\u003e\n\u003ci\u003eGap\u003c\/i\u003e--The underdeveloped area that your idea fills\u003c\/li\u003e\u003cli\u003e\n\u003ci\u003eGain\u003c\/i\u003e--The overall benefits of your goal\u003c\/li\u003e \u003cbr\u003eWith explanations and examples of each component, this book demystifies the process of effective ideation and hands you the key to unlock your creative potential.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Berrett-Koehler Publishers\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/08\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781523002078\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.81lbs","brand":"Robin Landa","offers":[{"title":"Default Title","offer_id":42370580742325,"sku":"9781523002078","price":16.96,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_e4cc8a35-c416-4919-b41a-2dc0f4f090e0.jpg?v=1663040474","url":"https:\/\/pastforward.org\/products\/the-new-art-of-ideas-unlock-your-creative-potential-9781523002078","provider":"Past Forward","version":"1.0","type":"link"}