{"product_id":"the-naming-book-5-steps-to-creating-brand-and-product-names-that-sell-9781599186665","title":"The Naming Book: 5 Steps to Creating Brand and Product Names That Sell","description":"NAME YOUR BUSINESS.\u003cbr\u003e TELL YOUR STORY.\u003cp\u003e Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business--and it needs to stand out. \u003c\/p\u003e\u003cp\u003e In \u003ci\u003eThe Naming Book\u003c\/i\u003e, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: \u003c\/p\u003e\u003cli\u003eSet clear goals for your name and brand before you start \u003c\/li\u003e\u003cli\u003eCraft a brainstorming list based on your business mission \u003c\/li\u003e\u003cli\u003eBuild a brand unique to you by creating your own word \u003c\/li\u003e\u003cli\u003eFind the balance between \"cool\" and clear \u003c\/li\u003e\u003cli\u003eNarrow down your list of names with five easy tests\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Entrepreneur Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/17\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781599186665\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 180\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.60d\u003c\/li\u003e","brand":"Brad Flowers","offers":[{"title":"Default Title","offer_id":36661345484956,"sku":"9781599186665","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_981fb2e3-b9cd-40ef-9382-24df02706971.jpg?v=1603899237","url":"https:\/\/pastforward.org\/products\/the-naming-book-5-steps-to-creating-brand-and-product-names-that-sell-9781599186665","provider":"Past Forward","version":"1.0","type":"link"}