{"product_id":"the-name-of-the-game-the-business-of-sports-9780471594239","title":"The Name of the Game: The Business of Sports","description":"\u003cp\u003eCombines the business acumen of Ernst \u0026amp; Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind-the-scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sports and the real value of advertising to sports teams.\u003c\/p\u003e \u003cp\u003eFeatures interviews with sports enterprise figures including Victor Kiam, Jerry Jones and Red Auerbach.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/31\/1994\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780471594239\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.24lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.28w x 1.54d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eBooklist\u003c\/i\u003e 02\/15\/1994 pg. 1040\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 04\/01\/1994 pg. 105\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 01\/31\/1994 pg. 69\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 02\/01\/1994 pg. 113\u003cbr\u003e","brand":"Jerry Gorman,Kirk Calhoun","offers":[{"title":"Default Title","offer_id":52774080184501,"sku":"9780471594239","price":31.41,"currency_code":"USD","in_stock":true}],"url":"https:\/\/pastforward.org\/products\/the-name-of-the-game-the-business-of-sports-9780471594239","provider":"Past Forward","version":"1.0","type":"link"}