{"product_id":"the-membership-economy-pb-9781266057229","title":"The Membership Economy (Pb)","description":"\u003cp\u003eIn today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base--and explode their market valuation--in the most disruptive shift in business since the Industrial Revolution.\u003c\/p\u003e \u003cp\u003eThis is \u003ci\u003eThe Membership Economy\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003eWritten by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eTurn digital subscriptions into forever sales \u003c\/li\u003e\n\u003cli\u003eBuild an online community your customers will love \u003c\/li\u003e\n\u003cli\u003eDevelop new loyalty programs that really pay off \u003c\/li\u003e\n\u003cli\u003eTransform freemium users into superusers \u003c\/li\u003e\n\u003cli\u003eCreate a self-generating revenue stream \u003c\/li\u003e\n\u003cli\u003eKeep memberships and profits growing for years to come\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWhether you're a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need.\u003c\/p\u003e \u003cp\u003eYou'll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You'll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service.\u003c\/p\u003e \u003cp\u003eMost importantly, you'll discover what works, and what doesn't, from some of the key players in the new membership economy. It's not about ownership; it's about access, options, and freedom.\u003c\/p\u003e \u003cp\u003eWhen you join forces with your customers, membership has its rewards--for you, your company, and your continued success.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2023\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781266057229\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 274\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.81lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.58d","brand":"Robbie Kellman Baxter","offers":[{"title":"Default Title","offer_id":44087237902517,"sku":"9781266057229","price":23.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_f9aa6f0b-4f27-4312-9b9c-bb74b57a0cc0.jpg?v=1714456437","url":"https:\/\/pastforward.org\/products\/the-membership-economy-pb-9781266057229","provider":"Past Forward","version":"1.0","type":"link"}