{"product_id":"the-mcgraw-hill-36-hour-course-online-marketing-9780071743860","title":"The McGraw-Hill 36-Hour Course: Online Marketing","description":"A crash course on the most dynamic marketing platform today! \u003cp\u003eOnline marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe McGraw-Hill 36-Hour Course: Online Marketing\u003c\/i\u003e puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eContent marketing and blogging \u003c\/li\u003e\n\u003cli\u003eSocial media marketing \u003c\/li\u003e\n\u003cli\u003eWeb analytics \u003c\/li\u003e\n\u003cli\u003eSearch Engine Optimization (SEO ) \u003c\/li\u003e\n\u003cli\u003eE-mail marketing \u003c\/li\u003e\n\u003cli\u003eOnline Public Relations \u003c\/li\u003e\n\u003cli\u003eEarn a Certificate of Achievement Through A Free Online Examination!\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe McGraw-Hill 36 Hour Course: Online Marketing\u003c\/i\u003e spells it all out in easy-to-understand terms and actionable steps. You're already on your way to Web marketing mastery!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/18\/2011\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780071743860\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.82lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.99h x 6.08w x 0.66d\u003c\/p\u003e","brand":"Lorrie Thomas","offers":[{"title":"Default Title","offer_id":42589487431861,"sku":"9780071743860","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_68d54047-abc6-48ff-adf1-fdcac7cd6c99.jpg?v=1673325971","url":"https:\/\/pastforward.org\/products\/the-mcgraw-hill-36-hour-course-online-marketing-9780071743860","provider":"Past Forward","version":"1.0","type":"link"}