{"product_id":"the-marvel-studios-story-how-a-failing-comic-book-publisher-became-a-hollywood-superhero-9781400216130","title":"The Marvel Studios Story: How a Failing Comic Book Publisher Became a Hollywood Superhero","description":"\u003cp\u003e\u003cstrong\u003eWhat can you learn from the world's most successful companies? \u003cem\u003eThe Marvel Studios Story\u003c\/em\u003e will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history's most successful movie studios.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMarvel characters have been shaping pop culture for decades and when comic books were no longer keeping the company afloat, Marvel Studios was born.\u003c\/p\u003e\u003cp\u003eMarvel Studios is the multibillion-dollar home to iconic franchises. They are known for creating brilliant multilayered worlds and storylines that allow their audiences to escape into a fantasy and inspire the creative side of every viewer. But, behind those visionaries is a well-oiled storytelling machine dedicated to getting the Hulk's smash fists in the hands of every child and a sea of Spiderman costumes deployed every Halloween.\u003c\/p\u003e\u003cp\u003eThis book educates readers on how one of the largest creative companies in the planetary universe runs their business and keeps their fans and their parent company, Disney, counting the profits. Through the story of Marvel Studios, you'll learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to recognize and pursue additional revenue streams.\u003c\/li\u003e\n\u003cli\u003eHow a company can successfully balance the creative with business to appease investors and fans alike.\u003c\/li\u003e\n\u003cli\u003eAnd how to keep a decades-old superhero franchise new and exciting without losing sight of its roots.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eX\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e HarperCollins Leadership\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/26\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781400216130\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.20h x 5.20w x 0.70d","brand":"Charlie Wetzel, Stephanie Wetzel","offers":[{"title":"Default Title","offer_id":36649474883740,"sku":"9781400216130","price":16.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_7affb98d-9b77-44a3-92b5-9e458cf644ca.jpg?v=1603872946","url":"https:\/\/pastforward.org\/products\/the-marvel-studios-story-how-a-failing-comic-book-publisher-became-a-hollywood-superhero-9781400216130","provider":"Past Forward","version":"1.0","type":"link"}