{"product_id":"the-marketing-planning-coach-9781471801570","title":"The Marketing Planning Coach","description":"By the end of this book you will have a marketing plan ready to implement and track\u003cbr\u003e- Set your goals\u003cbr\u003e- Understand your customers\u003cbr\u003e- Explore the competitive environment\u003cbr\u003e- Generate innovative ideas\u003cbr\u003e- Set up systems to track your success\u003cbr\u003eOther books help you talk the talk. The Teach Yourself Coach books helps you walk the walk. \u003cp\u003e\u003c\/p\u003eWho are you? \u003cbr\u003e* Anyone with a product or service to market \u003cp\u003e\u003c\/p\u003eWhere will this book take you?\u003cbr\u003e* You will have a fully fledged business plan ready to implement and track \u003cp\u003e\u003c\/p\u003eHow does it work?\u003cbr\u003e* A combination of practical tried-and-tested advice, and unique interactive exercises \u003cp\u003e\u003c\/p\u003eWhen can you do it?\u003cbr\u003e* In your own time, at your own pace \u003cp\u003e\u003c\/p\u003eWhat else do you get?\u003cbr\u003e* Access to free online videos and printable resources \u003cp\u003e\u003c\/p\u003eWhy Teach Yourself (R)?\u003cbr\u003e* Teach Yourself books are trusted around the world and have helped sixty million people achieve their goals\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Teach Yourself\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/25\/2014\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781471801570\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.23lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.50h x 7.40w x 0.40d","brand":"Eric Davies","offers":[{"title":"Default Title","offer_id":52418749530293,"sku":"9781471801570","price":16.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_3b279571-5f1d-4016-b043-028e6d71a7bb.jpg?v=1775570410","url":"https:\/\/pastforward.org\/products\/the-marketing-planning-coach-9781471801570","provider":"Past Forward","version":"1.0","type":"link"}