{"product_id":"the-marketing-performance-blueprint-strategies-and-technologies-to-build-and-measure-business-success-9781118883433","title":"The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success","description":"\u003cb\u003eDiscover what's possible when the art and science of marketing collide\u003c\/b\u003e \u003cp\u003e\u003ci\u003eThe Marketing Performance Blueprint\u003c\/i\u003e is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty.\u003c\/p\u003e \u003cp\u003eMarketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. \u003ci\u003eThe Marketing Performance Blueprint\u003c\/i\u003e helps bridge those gaps: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eAlign marketing talent, technology, and strategy to reach performance goals\u003c\/li\u003e \u003cli\u003eDrive digital marketing transformation within your organization\u003c\/li\u003e \u003cli\u003eRecruit, train, and retain a modern marketing team\u003c\/li\u003e \u003cli\u003ePropel growth through digital-savvy marketing agency partners\u003c\/li\u003e \u003cli\u003eAdapt more quickly to marketing technology advancements\u003c\/li\u003e \u003cli\u003eCreate connected customer experiences\u003c\/li\u003e \u003cli\u003eTurn marketing data into intelligence, and intelligence into action\u003c\/li\u003e \u003cli\u003eDevise integrated marketing strategies that deliver real business results\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. \u003ci\u003eThe Marketing Performance Blueprint\u003c\/i\u003e helps marketers blaze a trail of their own by providing a roadmap to success.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/04\/2014\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781118883433\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.98lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.64h x 5.96w x 0.94d","brand":"Paul Roetzer","offers":[{"title":"Default Title","offer_id":36648215969948,"sku":"9781118883433","price":23.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_c2a1bdfd-261a-4330-aa09-dd31f90e4974.jpg?v=1603869446","url":"https:\/\/pastforward.org\/products\/the-marketing-performance-blueprint-strategies-and-technologies-to-build-and-measure-business-success-9781118883433","provider":"Past Forward","version":"1.0","type":"link"}