{"product_id":"the-lexicon-of-comicana-9781681379562","title":"The Lexicon of Comicana","description":"\u003cb\u003eA new edition of \u003ci\u003eBeetle Bailey\u003c\/i\u003e creator Mort Walker's riotous and immensely influential handbook for drawing and reading cartoons--a book that's both a parody of humorless how-to guides and a genuine (and genuinely instructive) ode to the art of making comics.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn a cartoon, what do you call the sweat drops shooting off a character's head? Those are \"Plewds.\" What about when you see a character wagging their tongue out of their mouth? Oh, that's a \"Protusilation.\" How about the lines coming off a freshly baked pie? That's a \"Waftarom.\" This sort of playful comics nomenclature abounds in \u003ci\u003eThe Lexicon of Comicana\u003c\/i\u003e, the revered 1980 cartooning handbook authored by Mort Walker, creator of the legendary daily comic strip \u003ci\u003eBeetle Bailey\u003c\/i\u003e. \u003cp\u003e\u003c\/p\u003eBoth a send-up of lofty how-to-draw books and a sincere and hilarious love letter to the art of drawing cartoons, the \u003ci\u003eLexicon\u003c\/i\u003e is a joyously exhaustive cheat sheet to key comics visuals that has been referenced and treasured by generations of cartoonists. This new edition includes a foreword by Chris Ware and a meticulous appendix by Mort's son Brian Walker, who delves deep into the visual language of comics. \u003cp\u003e\u003c\/p\u003eWith the help of \u003ci\u003eThe Lexicon of Comicana\u003c\/i\u003e, you'll come away a better, wiser, richer, and funnier artist. Plus, you'll learn what a \"Morf\" is--Mort's favorite part.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e New York Review Comics\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/09\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781681379562\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 136\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.81lbs","brand":"Mort Walker","offers":[{"title":"Default Title","offer_id":51334131548341,"sku":"9781681379562","price":23.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_a37cbcdf-85a1-419a-b62a-e5bc6334834e.jpg?v=1752583850","url":"https:\/\/pastforward.org\/products\/the-lexicon-of-comicana-9781681379562","provider":"Past Forward","version":"1.0","type":"link"}