{"product_id":"the-kiwi-branding-edge-9780473494162","title":"The Kiwi Branding Edge","description":"\u003cp\u003eThe Kiwi Branding Edge book explores how New Zealand businesses are creating an edge with the New Zealand Made Kiwi trademark. This practical guide shows you how to create a market origin advantage for the products you make through the lens of 60+ businesses who are already doing so. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Umprint Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/17\/2019\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780473494162\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 144\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.37d","brand":"Ryan L. Jennings","offers":[{"title":"Default Title","offer_id":41574144573621,"sku":"9780473494162","price":25.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_f250d5fc-475b-4b8b-8faf-23c8ba054f91.jpg?v=1643690055","url":"https:\/\/pastforward.org\/products\/the-kiwi-branding-edge-9780473494162","provider":"Past Forward","version":"1.0","type":"link"}