{"product_id":"the-ipo-playbook-an-insiders-perspective-on-taking-your-company-public-and-how-to-do-it-right-9781733959124","title":"The IPO Playbook: An Insider's Perspective on Taking Your Company Public and How to Do It Right","description":"In The IPO Playbook veteran-CFO Steve Cakebread walks readers though the ins and outs of taking your company public, from how to make the decision to do an IPO, to timing, preparation and execution, including building the right internal team and how to select external partners. Readers get a glimpse behind the scenes from the early, embryonic days of Salesforce, Pandora and Yext, to the bell-ringing moments at the New York Stock Exchange, and the post-IPO years. Steve's stories, from creating three successful IPOs, and his earlier career at Autodesk, Silicon Graphics and Hewlett Packard, make The IPO Playbook an invaluable reference guide and an enjoyable read.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Silicon Valley Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/10\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781733959124\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 211\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.30w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 10\/15\/2020\u003cbr\u003e\u003ci\u003eForeword\u003c\/i\u003e 11\/13\/2020\u003cbr\u003e\u003ci\u003ePW Booklife Reviews\u003c\/i\u003e 12\/21\/2020\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 01\/01\/2021 pg. 45\u003cbr\u003e","brand":"Steve Cakebread","offers":[{"title":"Default Title","offer_id":43505890689205,"sku":"9781733959124","price":25.46,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_c849d67c-161c-4071-bebd-532dc76aa14f.jpg?v=1705426197","url":"https:\/\/pastforward.org\/products\/the-ipo-playbook-an-insiders-perspective-on-taking-your-company-public-and-how-to-do-it-right-9781733959124","provider":"Past Forward","version":"1.0","type":"link"}