{"product_id":"the-invisible-promise-a-field-guide-to-marketing-in-an-upside-down-world-9781637741924","title":"The Invisible Promise: A Field Guide to Marketing in an Upside-Down World","description":"\u003cb\u003eOnly 26 percent of Americans believe that advertisers practice integrity.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIt's hard to blame them for thinking this way. Thanks largely to the reduced cost of promoting a business online, our lives are flooded with totally unregulated online advertisements and professional-looking but misleading websites. \u003cp\u003e\u003c\/p\u003eMeanwhile, business owners and marketers must sift through the glut of promises that these digital tools will transform their business. As a result, it is easy to be duped, to fail, and then wonder if digital marketing--and indeed any marketing--might work at all. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eThe Invisible Promise\u003c\/i\u003e, Harry Beckwith, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of the iconic marketing classic, \u003ci\u003eSelling the Invisible\u003c\/i\u003e, applies his 40+ years of advising businesses on every continent and his research in the last ten years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build digital and nondigital messages that enhance your reputation for integrity; that stand out from the clutter; and that can produce exponential growth while saving you both time and money.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Matt Holt\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/18\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781637741924\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs","brand":"Harry Beckwith","offers":[{"title":"Default Title","offer_id":42342712836277,"sku":"9781637741924","price":21.25,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_6dd6c838-cd0b-4bf4-9ded-0bf062f8de82.jpg?v=1661262935","url":"https:\/\/pastforward.org\/products\/the-invisible-promise-a-field-guide-to-marketing-in-an-upside-down-world-9781637741924","provider":"Past Forward","version":"1.0","type":"link"}