{"product_id":"the-innovators-guide-to-growth-putting-disruptive-innovation-to-work-9781591398462","title":"The Innovator's Guide to Growth: Putting Disruptive Innovation to Work","description":"More than a decade ago, Clayton Christensen's breakthrough book \u003ci\u003eThe Innovator's Dilemma\u003c\/i\u003e illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eThe Innovator's Guide to Growth\u003c\/i\u003e, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power. \u003cp\u003e\u003c\/p\u003eWith a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter \u0026amp; Gamble, Johnson \u0026amp; Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to: \u003cp\u003e\u003c\/p\u003e\u003cb\u003eFollow a market-proven process\u003c\/b\u003e -- so your company can reliably create blockbuster businesses\u003cbr\u003e\u003cb\u003eCreate structures, systems, and metrics\u003c\/b\u003e -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed\u003cbr\u003e\u003cb\u003eCreate a common language of disruptive innovation\u003c\/b\u003e -- so managers can reach consensus around counterintuitive courses of action \u003cp\u003e\u003c\/p\u003eIncisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/27\/2008\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781591398462\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 7.60w x 1.20d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 11\/01\/2008 pg. 99\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 01\/01\/2009\u003cbr\u003e","brand":"Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield","offers":[{"title":"Default Title","offer_id":41614407106741,"sku":"9781591398462","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_1f5778b1-0b09-4643-a0e0-4efdfc89c3c0.jpg?v=1644900603","url":"https:\/\/pastforward.org\/products\/the-innovators-guide-to-growth-putting-disruptive-innovation-to-work-9781591398462","provider":"Past Forward","version":"1.0","type":"link"}