{"product_id":"the-innovation-paradox-the-success-of-failure-the-failure-of-success-9780743225939","title":"The Innovation Paradox: The Success of Failure, the Failure of Success","description":"In \u003ci\u003eThe Innovation Paradox, \u003c\/i\u003e Richard Farson and Ralph Keyes argue that failure has its upside, success its downside. Both are steps toward achievement, and the two extremes are not as distinct as we imagine. In today's business economy, it's not success or failure -- it's success \u003ci\u003eand\u003c\/i\u003e failure that lead to genuine innovation. History's great innovators, from Thomas Edison and Charles Kettering to Bill Gates and Jack Welch, saw failure as an important stepping-stone -- and with this groundbreaking book, you too can learn how to become more failure tolerant, more risk friendly, and therefore more innovative. Today's most prominent businesspeople agree that \u003ci\u003eThe Innovation Paradox\u003c\/i\u003e has the formula for failure and success down to a science, \u003cbr\u003e \u003cb\u003eMake no mistake: \u003c\/b\u003e If you're looking to reinvent yourself, your ideas, or your business model, this book is your sure-fire way to star\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Free Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/02\/2003\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780743225939\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 144\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.43lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.57h x 5.55w x 0.37d","brand":"Richard Farson, Ralph Keyes","offers":[{"title":"Default Title","offer_id":40893766238389,"sku":"9780743225939","price":11.01,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_5c035cba-0e00-4ad7-aadb-700db3b0dcff.jpg?v=1630412842","url":"https:\/\/pastforward.org\/products\/the-innovation-paradox-the-success-of-failure-the-failure-of-success-9780743225939","provider":"Past Forward","version":"1.0","type":"link"}