{"product_id":"the-innovation-edge-how-large-companies-lose-it-and-how-to-get-it-back-9798887505251","title":"The Innovation Edge: How Large Companies Lose It and How to Get It Back","description":"\u003cb\u003e2025 Global Book Awards Silver Medalist in Strategic Business Planning\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eThe imperative to innovate is not just a goal but a survival strategy.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Innovation Edge\u003c\/i\u003e offers a compelling response to Peter Drucker's iconic challenge, providing a fresh, authoritative perspective on fostering substantial and sustainable innovation within large, mature organizations. Drawing on a distinguished fifty-year career, Merle Symes bridges the gap between traditional corporate management and groundbreaking innovation strategies. \u003cp\u003e\u003c\/p\u003eThis meticulously crafted guide delivers: \u003cbr\u003e\u003cul\u003e \u003cli\u003e \u003cb\u003eA radical rethink\u003c\/b\u003e of how innovation can be embedded in the very fabric of an organization\u003c\/li\u003e \u003cli\u003e \u003cb\u003eA manual for senior management teams\u003c\/b\u003e, underscoring the pivotal role these leaders play in instigating and nurturing an innovative culture.\u003c\/li\u003e \u003cli\u003e \u003cb\u003ePractical steps to shifting focus\u003c\/b\u003e from mere incremental improvements to pursuing strategic, radical innovations that have the potential to redefine industries and create new market paradigms.\u003c\/li\u003e \u003cli\u003eDeep dives into \u003cb\u003ethe foundational principles of innovation\u003c\/b\u003e, combining historical knowledge with contemporary case studies.\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003eThe book is not just about adopting new ideas but transforming the very ethos of an organization to continually breathe and live innovation. \u003ci\u003eThe Innovation Edge\u003c\/i\u003e is an essential read for those ready to forge a future where their companies don't just participate in the market but actively shape its evolution.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Forbes Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798887505251\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.20w x 1.20d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eIndieReader\u003c\/i\u003e 09\/24\/2025\u003cbr\u003e","brand":"Merle Symes","offers":[{"title":"Default Title","offer_id":52750008811701,"sku":"9798887505251","price":25.49,"currency_code":"USD","in_stock":true}],"url":"https:\/\/pastforward.org\/products\/the-innovation-edge-how-large-companies-lose-it-and-how-to-get-it-back-9798887505251","provider":"Past Forward","version":"1.0","type":"link"}