{"product_id":"the-indispensable-marketer-bridge-the-trust-gap-with-your-ceo-and-build-a-business-youre-both-proud-of-9781963678314","title":"The Indispensable Marketer: Bridge The Trust Gap with Your CEO and Build a Business You're Both Proud Of","description":"\u003cp\u003eYou smile. You nod. You say, \"we'll make it happen.\" Then you go back to your desk to read your CEO's mind. The work comes back wrong, the results stall, neither of you can say why. Six months in, you're one bad quarter from the door.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThat is what it feels like to be \u003cstrong\u003edispensable\u003c\/strong\u003e. And AI is making it real. A tool now does the work that was your value for a few percent of your salary.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eJacob started in that marketer chair. Then he became the CEO on the other side of the desk and burned through five marketing leaders before admitting the problem wasn't them. It was him. The vision lived in his head. He calls it the \u003cstrong\u003eTrust Gap\u003c\/strong\u003e, and he's watched it play out in thousands of companies from every chair.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe sixth marketer stayed. Together they built what's in these pages: \u003cstrong\u003eVSET\u003c\/strong\u003e, a framework that takes you from dispensable to \u003cstrong\u003eindispensable\u003c\/strong\u003e.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVision.\u003c\/strong\u003e A destination your CEO signs off on, so the goalposts stop moving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrategy.\u003c\/strong\u003e A map with math both sides can defend, so tradeoffs get made together.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExecution.\u003c\/strong\u003e A weekly scorecard that proves the vehicle runs, so leadership stops grabbing the wheel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTeam.\u003c\/strong\u003e A crew with real ownership, so you stop being the bottleneck.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTactics change. The pattern doesn't. Become the marketing leader your CEO can't run the business without. Or find a CEO ready to build it with you. Either outcome is a win.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMarketing is the best job in the world or the worst. This book is how you choose.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Avocet Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/06\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781963678314\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.02lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.75d","brand":"Jacob Baadsgaard","offers":[{"title":"Default Title","offer_id":53514350919861,"sku":"9781963678314","price":25.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/9781963678314.jpg?v=1791903754","url":"https:\/\/pastforward.org\/products\/the-indispensable-marketer-bridge-the-trust-gap-with-your-ceo-and-build-a-business-youre-both-proud-of-9781963678314","provider":"Past Forward","version":"1.0","type":"link"}