{"product_id":"the-iconist-the-art-and-science-of-standing-out-9781948836418","title":"The Iconist: The Art and Science of Standing Out","description":"\u003ci\u003e\u003cb\u003eWinner of the 2019 O.W.L. Outstanding Works of Literature Award\u003c\/b\u003e\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWhy do we immediately recognize art by Van Gogh and Warhol? \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWhat does Beethoven share with Rage Against the Machine and Madonna? \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWhat makes us remember the words of Churchill and King (and Domino's Pizza, for that matter)?\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eWith the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In \u003ci\u003eThe Iconist\u003c\/i\u003e, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. \u003cp\u003e\u003c\/p\u003eThe secret to standing out lies in creating content that the desired audience will lock onto and remember with little effort--simple, bold ideas that can be immediately understood. \u003ci\u003eThe Iconist \u003c\/i\u003ereveals a set of primal laws in human society that explain why some things stand out and endure in the mind, while others are rejected. Blending relevant examples from history and pop culture with cutting-edge psychology, Mustard explores why certain things stick and others fade from memory--and gives you an owner's manual to make any idea, product, or service stand out and be remembered. Forget relying on luck or trial-and-error: Mastering this process will enable you, no matter your field or endeavor, to confidently craft messages that resonate with your target audience through simple, fool-proof methods. \u003cp\u003e\u003c\/p\u003eFor businesses, marketers, teachers, advertisers, artists--from thought leaders to anyone trying to write a resume--\u003ci\u003eThe Iconist \u003c\/i\u003eshows how to grab and hold attention. Fair warning, though: This book will change the way you view your audience . . . and the entire world around you.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Benbella Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2019\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781948836418\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.70w x 1.10d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 07\/29\/2019\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 08\/05\/2019 pg. 57\u003cbr\u003e","brand":"Jamie Mustard","offers":[{"title":"Default Title","offer_id":42159447507125,"sku":"9781948836418","price":18.7,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_d93349de-d659-4be8-a59c-17906a96a17a.jpg?v=1653968055","url":"https:\/\/pastforward.org\/products\/the-iconist-the-art-and-science-of-standing-out-9781948836418","provider":"Past Forward","version":"1.0","type":"link"}