{"product_id":"the-growth-gears-using-a-market-based-framework-to-drive-business-success-9781599325897","title":"The Growth Gears: Using a Market-Based Framework to Drive Business Success","description":"WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you've ignored one of the most important aspects of an expanding business--working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization. This book provides a simple framework as well as tools and action steps for identifying and adding these \"gears\" to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: - Determine if your business is operationally oriented or market oriented - Identify opportunities for business growth - Understand why marketing execution is sometimes not effective - Assure ongoing market relevance - Increase the returns on your marketing programs Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Advantage Media Group\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/18\/2016\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781599325897\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 228\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.20w x 0.80d","brand":"Art Saxby, Pete Hayes","offers":[{"title":"Default Title","offer_id":36661354332316,"sku":"9781599325897","price":22.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_c076c537-cb0d-4ab4-8d82-e9f2ca744dc0.jpg?v=1603899262","url":"https:\/\/pastforward.org\/products\/the-growth-gears-using-a-market-based-framework-to-drive-business-success-9781599325897","provider":"Past Forward","version":"1.0","type":"link"}