{"product_id":"the-greatest-the-quest-for-sporting-perfection-9781473653665","title":"The Greatest: The Quest for Sporting Perfection","description":"\u003cb\u003eWhat can Roger Federer teach us about the secret of longevity? \u003c\/b\u003e\u003cbr\u003e\u003cb\u003eWhat do the All Blacks have in common with improvised jazz musicians? \u003c\/b\u003e\u003cbr\u003e\u003cb\u003eWhat can cognitive neuroscientists tell us about what happens to the brains of sportspeople when they perform?\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAnd why did Johan Cruyff believe that beauty was more important than winning? \u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003c\/b\u003eMatthew Syed, the 'Sports Journalist of the Year 2016', answers these questions and more in a fascinating, wide-ranging and provocative book about the mental game of sport. \u003cp\u003e\u003c\/p\u003e How do we become the best that we can be, as individuals, teams and as organisations? Sport, with its innate sense of drama, its competitive edge, its psychological pressures, its sense of morality and its illusive quest for perfection, provides the answers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e John Murray Publishers\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/29\/2019\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781473653665\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.70h x 5.10w x 0.90d","brand":"Matthew Syed","offers":[{"title":"Default Title","offer_id":42935583867061,"sku":"9781473653665","price":15.29,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_752df5a0-d97b-46d3-98d4-aec9a32a4e9d.jpg?v=1688489972","url":"https:\/\/pastforward.org\/products\/the-greatest-the-quest-for-sporting-perfection-9781473653665","provider":"Past Forward","version":"1.0","type":"link"}