{"product_id":"the-greater-the-risk-the-improbable-rise-of-an-israeli-international-business-leader-and-peacemaker-9798899890055","title":"The Greater the Risk: The Improbable Rise of an Israeli International Business Leader and Peacemaker","description":"\u003cp\u003e\u003cstrong\u003e\"Shaked traces a life of grand ambitions from its humble origins to...how he ended up making enough money to try and broker peace.... [I]nsights, lessons, history, and a witty warmth abound.\" -\u003cem\u003eBookLife from Publishers Weekly\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"...a rare memoir that is both inspirational and instructive.... [A] blueprint for using success to create social impact.\" -\u003cem\u003eSeattle Book Review\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"Avi Shaked's gripping story is that of an Israeli who bridged the worlds of international business and peace-building...offer[ing] unique insights into how economic relationships can potentially serve diplomatic ends.\" -\u003cem\u003eYoram Dori, former advisor for Israel's President Shimon Peres and author of\u003c\/em\u003e The Whisperer\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"...a must-read for anyone interested in entrepreneurship, leadership, the pursuit of peace, and the life of a remarkable man.\" -\u003cem\u003eReaders' Favorite\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWhat does it take to become a successful international business leader and Middle East peacemaker? In \u003cem\u003eThe Greater the Risk, \u003c\/em\u003e Avi Shaked chronicles his extraordinary journey from humble beginnings as a first-generation Israeli to his role as founder of 888.com (now EvokePlc) to using his wealth to support peace efforts to end the Israeli-Palestinian conflict.\u003c\/p\u003e\u003cp\u003eFrom his first job in construction to an IPO on the London Stock Exchange to a bold peace offer of $1 billion and signing the Geneva Accord, Shaked's story takes readers on a personal and riveting roller-coaster ride as he risks everything to build his company, honor his family, and seek an enduring peace in his homeland.\u003c\/p\u003e\u003cp\u003eAs he navigates family struggles, historical upheaval, and high-stakes business ventures, Shaked learns invaluable lessons about resilience, relationship-building, social responsibility, and transforming adversity into opportunity. More than a memoir, \u003cem\u003eThe Greater the Risk\u003c\/em\u003e is a timely reminder that positive change requires perseverance, innovation, and a willingness to take risks for the greater good. Shaked's inspiring story reveals how unwavering commitment and belief, especially in the face of uncertainty, can create a lasting and positive impact.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGreat for fans of Dan Senor and Saul Singer's \u003cem\u003eStart-Up Nation\u003c\/em\u003e and Inbal Arieli's \u003cem\u003eChutzpah\u003c\/em\u003e.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bublish, Inc.\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/30\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798899890055\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.02lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.63d","brand":"Avi Shaked","offers":[{"title":"Default Title","offer_id":52750175174837,"sku":"9798899890055","price":25.49,"currency_code":"USD","in_stock":true}],"url":"https:\/\/pastforward.org\/products\/the-greater-the-risk-the-improbable-rise-of-an-israeli-international-business-leader-and-peacemaker-9798899890055","provider":"Past Forward","version":"1.0","type":"link"}