{"product_id":"the-graybeard-lectures-common-sense-marketing-wisdom-from-the-whiteboard-of-mark-dr-maddog-donnelly-9781956688627","title":"The Graybeard Lectures: Common Sense Marketing Wisdom From The Whiteboard of Mark \"Dr. Maddog\" Donnelly","description":"\u003cp\u003eThe Graybeard Lectures slices through the noise with one timeless truth: people still make decisions with their hearts long before their heads ever get involved. It's an old-school, relentlessly practical roadmap to understanding how humans actually make decisions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDrawing on decades of teaching, consulting, storytelling, and field-tested simplicity, Dr. Donnelly returns with a no-nonsense guide for marketers, fundraisers, entrepreneurs, and anyone trying to build a sustainable brand that actually matters. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eINSIDE YOU'LL EXPLORE: \u003c\/p\u003e\u003cp\u003e- The Old School Advantage-and why the fundamentals still win.\u003c\/p\u003e\u003cp\u003e- The Psychology of Saying \"Yes\"-the brain's hidden rules \u003c\/p\u003e\u003cp\u003e- Why Logic Loses-and how real humans actually make choices.\u003c\/p\u003e\u003cp\u003e- The Rise of Useful Over Clever-the shift that reshaped modern branding.\u003c\/p\u003e\u003cp\u003e- The Generosity Algorithm-the principle behind successful relationships.\u003c\/p\u003e\u003cp\u003e- Meaningful Differentiation-how to stand out without showing off.\u003c\/p\u003e\u003cp\u003e- The Power of Story-because the brain is a theater, not a spreadsheet.\u003c\/p\u003e\u003cp\u003e- The Star Trek Strategy-going boldly where your competition can't follow.\u003c\/p\u003e\u003cp\u003e- Simplicity as Strategy-why doing less creates more.\u003c\/p\u003e\u003cp\u003e-The Coconut Telegraph-how messages really spread\u003c\/p\u003e\u003cp\u003e- The Graybeard 10 Commandments of Branding\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFrom donor psychology to brand storytelling-and from ancient wisdom to modern tactics... The Graybeard Lectures brings it all together with humor, heart, and hard-earned clarity. Because at the end of the day, the best marketing doesn't feel like marketing at all- It feels like someone is finally speaking your language.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rock \/ Paper \/ Safety Scissors\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/03\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781956688627\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 140\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.58lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.38d","brand":"Mark Donnelly","offers":[{"title":"Default Title","offer_id":52107888263349,"sku":"9781956688627","price":23.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_b9abe9ad-3262-4653-8689-d3f2f1c3a4bd.jpg?v=1765862908","url":"https:\/\/pastforward.org\/products\/the-graybeard-lectures-common-sense-marketing-wisdom-from-the-whiteboard-of-mark-dr-maddog-donnelly-9781956688627","provider":"Past Forward","version":"1.0","type":"link"}