{"product_id":"the-global-pr-revolution-how-thought-leaders-succeed-in-the-transformed-world-of-pr-9781621537151","title":"The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR","description":"\u003cb\u003e\"An excellent guide.\" --Paul Holmes, The Holmes Report\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003ePR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In \u003ci\u003eThe Global PR Revolution\u003c\/i\u003e, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client's needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as: \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe New Rules of Social Media\u003c\/li\u003e\n\u003cli\u003eHow to Speak the Language of PR\u003c\/li\u003e\n\u003cli\u003eModern PR Skills and Tools\u003c\/li\u003e\n\u003cli\u003eHow to Measure Impact\u003c\/li\u003e\n\u003cli\u003eThe Effect of Total Transparency on Businesses\u003c\/li\u003e\n\u003cli\u003eInternational Perspectives on the Media\u003c\/li\u003e\n\u003cli\u003eThe Future of the Industry\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e Behar's knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they'll be well on their way to becoming experts in the field.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Allworth\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/15\/2019\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781621537151\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.30w x 1.20d","brand":"Maxim Behar","offers":[{"title":"Default Title","offer_id":36662626320540,"sku":"9781621537151","price":25.49,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_2b643dd9-e08e-4d82-92b5-b4d1e90f3a3d.jpg?v=1603902305","url":"https:\/\/pastforward.org\/products\/the-global-pr-revolution-how-thought-leaders-succeed-in-the-transformed-world-of-pr-9781621537151","provider":"Past Forward","version":"1.0","type":"link"}