{"product_id":"the-future-of-purpose-driven-branding-signature-programs-that-impact-inspire-both-business-and-society-9781631959882","title":"The Future of Purpose-Driven Branding: Signature Programs That Impact \u0026 Inspire Both Business and Society","description":"\u003cb\u003eToday's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering--the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.\u003c\/b\u003eAs an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, \u003ci\u003eThe Future of Purpose-Driven Branding: \u003c\/i\u003e\u003ci\u003eSignature Programs that Impact \u0026amp; Inspire Both Business and Society\u003c\/i\u003e. According to Aaker, the future of branding demands that businesses: \u003cul\u003eCreate a purpose and culture that nurtures social and environmental effortsCreate signature programs to carry that messageBuild strong signature brands in part with five branding \"Must Dos\"Use the signature brands to advance a business to get their endorsement and access to their resources\u003c\/ul\u003e\u003ci\u003eThe Future of Purpose-Driven Branding\u003c\/i\u003e demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Morgan James Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/04\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781631959882\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 260\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.59d","brand":"David Aaker","offers":[{"title":"Default Title","offer_id":42451421593781,"sku":"9781631959882","price":15.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_5cc17d29-7a0f-4f9d-8959-a54bfbe31ffe.jpg?v=1666108516","url":"https:\/\/pastforward.org\/products\/the-future-of-purpose-driven-branding-signature-programs-that-impact-inspire-both-business-and-society-9781631959882","provider":"Past Forward","version":"1.0","type":"link"}