{"product_id":"the-fundamentals-of-creative-advertising-second-edition-9782940411566","title":"The Fundamentals of Creative Advertising: Second Edition","description":"\u003cp\u003e\u003ci\u003eThe Fundamentals of Creative Advertising 2nd edition\u003c\/i\u003e provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. \u003cp\u003e\u003c\/p\u003eInterviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Fairchild Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/21\/2011\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9782940411566\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 8.00w x 0.60d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eChoice\u003c\/i\u003e 03\/01\/2012\u003cbr\u003e","brand":"Ken Burtenshaw,Caroline Barfoot,Nik Mahon","offers":[{"title":"Default Title","offer_id":53195185258677,"sku":"9782940411566","price":32.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/9782940411566.jpg?v=1788273299","url":"https:\/\/pastforward.org\/products\/the-fundamentals-of-creative-advertising-second-edition-9782940411566","provider":"Past Forward","version":"1.0","type":"link"}