{"product_id":"the-financial-services-marketing-handbook-tactics-and-techniques-that-produce-results-9781118065716","title":"The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results","description":"\u003cb\u003eThe roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros\u003c\/b\u003e \u003cp\u003e\u003ci\u003eThe Financial Marketing Services Handbook, Second Edition\u003c\/i\u003e gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. \u003ci\u003eThe FSM Handbook\u003c\/i\u003e guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities.\u003c\/p\u003e \u003cp\u003eProviding invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions--segmentation, positioning, brand building, situational analyses, and tactical planning--as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox--from advertising and public relations to social media and mobile marketing.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales\u003c\/li\u003e \u003cli\u003ePacked with new information on landing pages, email success factors, and smartphone apps\u003c\/li\u003e \u003cli\u003eDemonstrates how behavioral economics affect marketing strategy\u003c\/li\u003e \u003cli\u003eCase studies and charts are fully revised and updated\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and \u003ci\u003eThe Financial Services Marketing Handbook, Second Edition\u003c\/i\u003e gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomberg Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/03\/2012\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781118065716\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 196\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.16lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.26h x 7.28w x 0.85d","brand":"Evelyn Ehrlich, Duke Fanelli","offers":[{"title":"Default Title","offer_id":38400425197749,"sku":"9781118065716","price":67.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_80064785-2293-4616-a1c8-f11457c64fd0.jpg?v=1612163887","url":"https:\/\/pastforward.org\/products\/the-financial-services-marketing-handbook-tactics-and-techniques-that-produce-results-9781118065716","provider":"Past Forward","version":"1.0","type":"link"}