{"product_id":"the-father-of-spin-edward-l-bernays-and-the-birth-of-public-relations-9780805067897","title":"The Father of Spin: Edward L. Bernays and the Birth of Public Relations","description":"\u003cp\u003e\u003ci\u003eThe Father of Spin\u003c\/i\u003e is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. \u003c\/p\u003e\u003cp\u003eDrawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e St. Martins Press-3PL\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2002\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780805067897\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.40w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eNew York Times\u003c\/i\u003e 09\/15\/2002 pg. 28\u003cbr\u003e","brand":"Larry Tye","offers":[{"title":"Default Title","offer_id":36643900686492,"sku":"9780805067897","price":19.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_4ea12da2-14a7-4716-b358-04b3380d1433.jpg?v=1603857495","url":"https:\/\/pastforward.org\/products\/the-father-of-spin-edward-l-bernays-and-the-birth-of-public-relations-9780805067897","provider":"Past Forward","version":"1.0","type":"link"}