{"product_id":"the-fashion-designer-survival-guide-start-and-run-your-own-fashion-business-9781506265605","title":"The Fashion Designer Survival Guide: Start and Run Your Own Fashion Business","description":"\u003cb\u003e\u003ci\u003e\"Mary Gehlhar's third edition of her seminal \u003c\/i\u003eFashion Designer Survival Guide\u003ci\u003e is the definitive how-to for navigating the fashion industry, post-pandemic. Mary's trailblazing book illuminates and inspires. She is a fashion treasure and this new edition is a rare gem.\" Tim Gunn \u003c\/i\u003e\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e \"The Fashion Designer Survival Guide\u003ci\u003e is packed with essential knowledge and advice from industry experts and experienced designers to set you on the right path. These insights will give you the solid foundation to create a plan and make smart decisions...\" Christian Siriano \u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e In this updated and expanded edition of\u003ci\u003e The Fashion Designer Survival Guide\u003c\/i\u003e, Mary Gehlhar, industry authority and consultant to hundreds of fashion design entrepreneurs, offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You'll hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life. \u003cp\u003e\u003c\/p\u003e In this must-have guide, Gehlhar reveals essential information on: \u003cbr\u003e\u003cul\u003e\n\u003cli\u003eCreating a viable business plan\u003c\/li\u003e\n\u003cli\u003eSocial media strategies to grow your customer base \u003c\/li\u003e\n\u003cli\u003eMaximizing online sales to get your designs directly into customers' closets\u003c\/li\u003e\n\u003cli\u003eIntegrating sustainability in your sourcing and manufacturing\u003c\/li\u003e\n\u003cli\u003eCollaborating with influencers, stylists and brands to expand your audience \u003c\/li\u003e\n\u003cli\u003eLanding the right financing for your type of business\u003c\/li\u003e\n\u003cli\u003eEstablishing wholesale partnerships with the best retail stores\u003c\/li\u003e\n\u003cli\u003eNavigating the pitfalls of production both at home and abroad\u003cbr\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Barrons Educational Series\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/05\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781506265605\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280","brand":"Diane Von Furstenberg, Mary Gehlhar","offers":[{"title":"Default Title","offer_id":38021576196277,"sku":"9781506265605","price":21.24,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_f6d4f8d1-bbbc-4afc-99ac-2537533e62cc.jpg?v=1609179054","url":"https:\/\/pastforward.org\/products\/the-fashion-designer-survival-guide-start-and-run-your-own-fashion-business-9781506265605","provider":"Past Forward","version":"1.0","type":"link"}