{"product_id":"the-facebook-marketing-book-9781449388485","title":"The Facebook Marketing Book","description":"\u003cp\u003eHow can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. \u003ci\u003eThe Facebook Marketing Book\u003c\/i\u003e shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way.\u003c\/p\u003e\u003cp\u003eWhether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eApproach Facebook's complex environment with clear, actionable items\u003c\/li\u003e\n\u003cli\u003eMake sense of the social networking world\u003c\/li\u003e\n\u003cli\u003eBe familiar with the technologies you need for social network marketing\u003c\/li\u003e\n\u003cli\u003eExplore tactics for using Facebook features, functionality, and protocols\u003c\/li\u003e\n\u003cli\u003eLearn how to set specific campaign goals\u003c\/li\u003e\n\u003cli\u003eDetermine which Facebook features are relevant to your campaigns\u003c\/li\u003e\n\u003cli\u003ePlan and execute Facebook marketing strategies\u003c\/li\u003e\n\u003cli\u003eMeasure the results of your campaigns with key performance indicators\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/18\/2011\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781449388485\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.77lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 5.97h x 8.00w x 0.60d","brand":"Dan Zarrella, Alison Zarrella","offers":[{"title":"Default Title","offer_id":36651257200796,"sku":"9781449388485","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_584e06a8-a359-4739-91f4-d6a611496ced.jpg?v=1603877211","url":"https:\/\/pastforward.org\/products\/the-facebook-marketing-book-9781449388485","provider":"Past Forward","version":"1.0","type":"link"}