{"product_id":"the-experience-economy-with-a-new-preface-by-the-authors-competing-for-customer-time-attention-and-money-9781633697973","title":"The Experience Economy, with a New Preface by the Authors: Competing for Customer Time, Attention, and Money","description":"\u003cp\u003eTwenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customers--resulting not only in customer allegiance but also in a more profitable bottom line. Translated into more than fifteen languages, \u003ci\u003eThe Experience Economy\u003c\/i\u003e has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.\u003c\/p\u003e\u003cp\u003eIn a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its potential audience. The authors take this enduring idea and broaden its application to the demands of today's increasingly distractible, time-starved world. Experiences and transformations are the basis for future business growth and prosperity, and \u003ci\u003eThe Experience Economy\u003c\/i\u003e offers the script from which managers can continue to generate value in ways that are aligned with a strong customer-centric strategy.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/10\/2019\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781633697973\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.30w x 1.20d","brand":"B. Joseph Pine II, James H. Gilmore","offers":[{"title":"Default Title","offer_id":36663608475804,"sku":"9781633697973","price":29.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_ef3401b1-1c13-4320-850e-2888f3782162.jpg?v=1603904694","url":"https:\/\/pastforward.org\/products\/the-experience-economy-with-a-new-preface-by-the-authors-competing-for-customer-time-attention-and-money-9781633697973","provider":"Past Forward","version":"1.0","type":"link"}