{"product_id":"the-experience-economy-9781422161975","title":"The Experience Economy","description":"In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book \u003ci\u003eThe Experience Economy\u003c\/i\u003e is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. \u003cp\u003e\u003c\/p\u003eAnd though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? \u003cp\u003e\u003c\/p\u003eWelcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/05\/2011\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781422161975\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 359\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.87lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.28h x 5.55w x 1.04d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eChoice\u003c\/i\u003e 03\/01\/2012\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 10\/01\/2011 pg. 84\u003cbr\u003e","brand":"B. Joseph Pine II, James H. Gilmore","offers":[{"title":"Default Title","offer_id":38470751453365,"sku":"9781422161975","price":23.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_86ff56d3-d759-48b1-a835-5bd0795913ca.jpg?v=1612926906","url":"https:\/\/pastforward.org\/products\/the-experience-economy-9781422161975","provider":"Past Forward","version":"1.0","type":"link"}