{"product_id":"the-everything-token-how-nfts-and-web3-will-transform-the-way-we-buy-sell-and-create-9780593545102","title":"The Everything Token: How Nfts and Web3 Will Transform the Way We Buy, Sell, and Create","description":"\u003cb\u003eA Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eNFTs aren't just pictures on the internet, or a fad that has come and gone. Rather, they're a new technology for creating digital assets and providing irrefutable proof of ownership. NFTs open up markets that have never before existed, and are already revolutionizing commerce and brand-building at everything from hot startups to Fortune 500 companies. \u003cp\u003e\u003c\/p\u003eKominers and Kaczynski have created a framework that explains what NFTs are, why they're valuable, and how businesses can leverage them to build highly engaged and intensely loyal communities around their products and brands. \u003cp\u003e\u003c\/p\u003eThrough original research and industry experience, Kominers and Kaczynski describe the possibilities of this new digital frontier with clarity and rigor. \u003ci\u003eThe Everything Token\u003c\/i\u003e is the essential primer on this innovation that has the potential to transform all aspects of business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Portfolio\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/23\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780593545102\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.86lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.25h x 5.50w x 0.63d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 11\/13\/2023\u003cbr\u003e","brand":"Steve Kaczynski, Scott Duke Kominers","offers":[{"title":"Default Title","offer_id":43361415266485,"sku":"9780593545102","price":24.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_39525a58-d740-4822-954f-9b82e44b509b.jpg?v=1701189773","url":"https:\/\/pastforward.org\/products\/the-everything-token-how-nfts-and-web3-will-transform-the-way-we-buy-sell-and-create-9780593545102","provider":"Past Forward","version":"1.0","type":"link"}