{"product_id":"the-end-of-fundraising-9780470597071","title":"The End of Fundraising","description":"Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4? \u003cp\u003eSimply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't.\u003c\/p\u003e \u003cp\u003eThe End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact.\u003c\/p\u003e \u003cp\u003eFor the first time, nonprofits have economic power. We live in a new era where consumers, businesses, investors, employees, and service providers attach real economic value to social outcomes. An era where yesterday's feel good issues--education, the environment, health care, the arts, and animal rights--now have direct economic consequences and opportunities. Nonprofits now have leverage. To use this leverage, nonprofits must learn how to sell their impact to a new set of stakeholders.\u003c\/p\u003e \u003cp\u003eUsing his fifteen years of experience advising the world's leading nonprofits, foundations, and corporations, Jason Saul reveals the formula for how nonprofits transcend the paradigm of charitable fundraising and reach true financial sustainability. Specifically, this groundbreaking book offers nonprofit professionals a guide to\u003c\/p\u003e \u003cul\u003e \u003cli\u003e Understand the role of social change in our economy \u003c\/li\u003e \u003cli\u003e Capture and communicate impact in simple, compelling terms \u003c\/li\u003e \u003cli\u003e Identify the new market stakeholders that value nonprofit outcomes \u003c\/li\u003e \u003cli\u003e Create powerful value propositions to increase leverage \u003c\/li\u003e \u003cli\u003e Improve the success of a nonprofit's pitches to funders \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe End of Fundraising includes the tools needed to effectively frame, market, and sell a nonprofit organization's impact, and contains step-by-step guidance for creating dynamic new opportunities with a variety of funders.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jossey-Bass\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/22\/2011\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780470597071\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.10w x 1.00d","brand":"Jason Saul","offers":[{"title":"Default Title","offer_id":40720954130613,"sku":"9780470597071","price":32.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_346eda2f-6773-4056-ab59-df25abe51d83.jpg?v=1628604500","url":"https:\/\/pastforward.org\/products\/the-end-of-fundraising-9780470597071","provider":"Past Forward","version":"1.0","type":"link"}