{"product_id":"the-elements-of-logo-design-design-thinking-branding-making-marks-9781621536741","title":"The Elements of LOGO Design: Design Thinking, Branding, Making Marks","description":"\u003cb\u003eA Visually Stunning Guide to Learning the Art of Logo Design\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Designers looking to learn the art of designing logos need look no further than \u003ci\u003eThe Elements of Logo Design\u003c\/i\u003e by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, \u003ci\u003eThe Elements of Logo Design\u003c\/i\u003e explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. \u003cp\u003e\u003c\/p\u003e With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: \u003cul\u003e\n\u003cli\u003eLogic in design\u003c\/li\u003e\n\u003cli\u003eRelationships, hierarchy, and structure\u003c\/li\u003e\n\u003cli\u003eDifferences and similarities in design\u003c\/li\u003e\n\u003cli\u003eResearch and planning an identity\u003c\/li\u003e\n\u003cli\u003eHow to build a logo using type, image, and space\u003c\/li\u003e\n\u003cli\u003eLetterforms, type, and fonts\u003c\/li\u003e\n\u003cli\u003eType alteration\u003c\/li\u003e\n\u003cli\u003eSemiotics: icons and symbols\u003c\/li\u003e\n\u003cli\u003eImage-to-image relationships\u003c\/li\u003e\n\u003c\/ul\u003e With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, \u003ci\u003eThe Elements of Logo Design\u003c\/i\u003e is a formidable resource for learning the art of branding and making marks.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Allworth\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/04\/2018\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781621536741\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.90h x 8.00w x 0.80d","brand":"Alex W. White","offers":[{"title":"Default Title","offer_id":52507552448693,"sku":"9781621536741","price":21.24,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_bbb7cccd-134a-446f-823d-ffbfff15c874.jpg?v=1778565724","url":"https:\/\/pastforward.org\/products\/the-elements-of-logo-design-design-thinking-branding-making-marks-9781621536741","provider":"Past Forward","version":"1.0","type":"link"}