{"product_id":"the-do-it-yourself-lobotomy-open-your-mind-to-greater-creative-thinking-9780471417422","title":"The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking","description":"An Adweek Book\u003cbr\u003e Master the techniques that top companies use to spark creativity\u003cbr\u003e In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/20\/2002\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780471417422\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 262\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 1.00d","brand":"Tom Monahan","offers":[{"title":"Default Title","offer_id":36637606248604,"sku":"9780471417422","price":49.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_1371b7c8-c95f-4ba2-a204-3f5914c85412.jpg?v=1603845220","url":"https:\/\/pastforward.org\/products\/the-do-it-yourself-lobotomy-open-your-mind-to-greater-creative-thinking-9780471417422","provider":"Past Forward","version":"1.0","type":"link"}