{"product_id":"the-digital-business-start-up-workbook-the-ultimate-step-by-step-guide-to-succeeding-online-from-start-up-to-exit-9780857082855","title":"The Digital Business Start-Up Workbook: The Ultimate Step-By-Step Guide to Succeeding Online from Start-Up to Exit","description":"\u003cp\u003eHow do I know if my idea will work?\u003cbr\u003e How do I decide on the business model?\u003cbr\u003e How do I find my audience? \u003c\/p\u003e \u003cp\u003e\u003cb\u003eYour digital business start-up journey begins here.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrom the bestselling author of \u003ci\u003eThe Small Business Start-up Workbook\u003c\/i\u003e, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business.\u003c\/p\u003e \u003cp\u003eLearn how to: \u003c\/p\u003e \u003cp\u003e- Assess whether your business idea will work online\/digitally\u003cbr\u003e - Choose the right business model for your proposition and avoid wasting time\u003cbr\u003e - Assess demand, viability and uncover untapped needs and gaps in the market\u003cbr\u003e - Build a usable, engaging website and mobile app\u003cbr\u003e - Create a buzz using social networking\u003cbr\u003e - Drive high quality traffic to your site and convert visitors into paying customers\u003cbr\u003e - Use search engine optimization (SEO) and marketing (SEM) tools effectively\u003cbr\u003e - Raise finance and protect your business\u003cbr\u003e - Build and maintain a strong brand\u003cbr\u003e - Recruit and retain a strong team\u003cbr\u003e - Sell the business or find a suitable successor.\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e Reviews for the book: \u003c\/p\u003e \u003cp\u003e\u003ci\u003e \"If you want advice on starting your own internet business, don't ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.\"\u003c\/i\u003e Nick Jenkins, Founder of Moonpig.com\u003ci\u003e\u003cbr\u003e \u003cbr\u003e \u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.\"\u003c\/i\u003e Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food)\u003cbr\u003e \u003ci\u003e\u003cbr\u003e \"If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended \"\u003c\/i\u003e Rowan Gormley, Founder and CEO of NakedWines.com\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.\"\u003c\/i\u003e Elizabeth Varley, Founder and CEO of TechHub\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Capstone\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/07\/2012\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780857082855\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 310\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.06lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.19h x 6.37w x 0.66d","brand":"Cheryl Rickman","offers":[{"title":"Default Title","offer_id":36645346771100,"sku":"9780857082855","price":22.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_023e9d0b-5e3e-48a8-86d5-086524b2dd8a.jpg?v=1603860886","url":"https:\/\/pastforward.org\/products\/the-digital-business-start-up-workbook-the-ultimate-step-by-step-guide-to-succeeding-online-from-start-up-to-exit-9780857082855","provider":"Past Forward","version":"1.0","type":"link"}