{"product_id":"the-designers-guide-to-product-vision-learn-to-build-your-strategic-influence-to-shape-the-future-9780136654322","title":"The Designer's Guide to Product Vision: Learn to Build Your Strategic Influence to Shape the Future","description":"\u003cb\u003eToday, \u003c\/b\u003e design is a critical business competency, and designers need to play a leadership role. This guide helps you transform yourself into a strategic designer and take your seat at the table where key decisions are made. You'll master a breakthrough process for creating innovative product and service visions and translating them into high-value market offerings. \u003cbr\u003e Defining an effective product vision requires deep discipline and multiple skills. Drawing on their pioneering experience, Laura Fish and Scott Kiekbusch guide you through every step, helping you organize strategy, plan for innovation, and tell a clear story of your customer's future experience. \u003cbr\u003e Once you've defined a strategy-led product vision, make it real. The authors' agile \"Visioneering\" techniques help you navigate fast-changing product journeys - iteratively and continuously improving experiences while staying aligned with your mission and purpose. With these tools and insights, you can lead business-critical projects today, shape your company's future, and achieve more than you ever thought possible. \u003cbr\u003e Learn How To:   \u003cul\u003e \u003cli\u003eMove from tactical to strategic designer, and gain a more influential leadership role\u003c\/li\u003e \u003cli\u003eCreate strategy-led product visions the organization can rally around and deliver\u003c\/li\u003e \u003cli\u003eLead the unification of design, engineering, and business to mindfully craft outstanding user experiences\u003c\/li\u003e \u003cli\u003eGo beyond obsolete roadmaps to implement product visions in a world that won't stop changing\u003c\/li\u003e \u003cli\u003eInfluence and improve the long-term direction of your business to effect real-world positive change\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e New Riders Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/02\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780136654322\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 7.20w x 0.60d","brand":"Laura Fish, Scott Kiekbusch","offers":[{"title":"Default Title","offer_id":36634737311900,"sku":"9780136654322","price":28.04,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_3546c05f-2ee6-4e6f-9b6a-d48d80339c1c.jpg?v=1603837521","url":"https:\/\/pastforward.org\/products\/the-designers-guide-to-product-vision-learn-to-build-your-strategic-influence-to-shape-the-future-9780136654322","provider":"Past Forward","version":"1.0","type":"link"}