{"product_id":"the-designers-guide-to-marketing-and-pricing-9781600610080","title":"The Designer's Guide to Marketing and Pricing","description":"\u003cb\u003eDo what you love and make money \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Designer's Guide to Marketing and Pricing\u003c\/i\u003e will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services. \u003cp\u003e\u003c\/p\u003eThis book shows you how to: \u003cbr\u003e\u003cul\u003e\n\u003cli\u003elearn which marketing tools are most effective and how to use them\u003c\/li\u003e\n\u003cli\u003ecreate a smart marketing plan that reflects your financial goals\u003c\/li\u003e\n\u003cli\u003eplan small actionable steps to take in reaching those financial goals\u003c\/li\u003e\n\u003cli\u003edetermine who your ideal clients are and establish contact with them\u003c\/li\u003e\n\u003cli\u003eturn that initial contact into a profitable relationship for both of you\u003c\/li\u003e\n\u003cli\u003etalk to clients about money and the design process - without fear\u003c\/li\u003e\n\u003cli\u003efigure out a fair hourly rate and give an accurate estimate for a project\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eYou'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e How Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/02\/2008\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781600610080\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 275\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.80d","brand":"Ilise Benun, Peleg Top","offers":[{"title":"Default Title","offer_id":38211511681205,"sku":"9781600610080","price":23.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_2dd9cecf-0a75-4e58-9e39-8ef9bbfdf87d.jpg?v=1610430592","url":"https:\/\/pastforward.org\/products\/the-designers-guide-to-marketing-and-pricing-9781600610080","provider":"Past Forward","version":"1.0","type":"link"}