{"product_id":"the-customer-centricity-playbook-implement-a-winning-strategy-driven-by-customer-lifetime-value-9781613630907","title":"The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value","description":"\u003cstrong\u003e\u003cem\u003e2019 BEST BUSINESS BOOK, DIGITAL BOOK WORLD \u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003e\u003cem\u003e2019 AXIOM BUSINESS BOOK AWARD WINNER\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003e\u003cem\u003eFeatured in \u003c\/em\u003e\u003c\/strong\u003e\u003cstrong\u003eForbes, NPR's Marketplace, \u003cem\u003eand a Google Talk, \u003c\/em\u003eThe Customer Centricity Playbook\u003cem\u003e offers \"\u003c\/em\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cem\u003eactionable insights to drive immediate value,\" according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google.\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003e \u003cem\u003eHow did global gaming company Electronic Arts go from being named \"Worst Company in America\" to clearing a billion dollars in profit? \u003c\/em\u003e\u003cbr\u003e \u003cbr\u003e They discovered a simple truth--and acted on it: Not all customers are the same, regardless of how they appear on the surface.\u003cbr\u003e \u003cbr\u003e In \u003cstrong\u003e\u003cem\u003eThe Customer Centricity Playbook\u003c\/em\u003e\u003c\/strong\u003e, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can \u003cstrong\u003estop\u003c\/strong\u003e \u003cstrong\u003ewasting resources\u003c\/strong\u003e by chasing down product sales to each and every consumer.\u003cbr\u003e \u003cbr\u003e Fader and Toms offer a \u003cstrong\u003e360-degree analysis\u003c\/strong\u003e of all the elements that support customer centricity within an organization. In this book, you will learn how to: \u003cbr\u003e \u003cul\u003e\n\u003cli\u003eDevelop a \u003cstrong\u003ecustomer-centric\u003c\/strong\u003e \u003cstrong\u003estrategy\u003c\/strong\u003e for your organization\u003c\/li\u003e\n\u003cli\u003eUnderstand the right way to think about \u003cstrong\u003ecustomer lifetime value (CLV)\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eFine tune investments in \u003cstrong\u003ecustomer acquisition, retention, and development tactics\u003c\/strong\u003e based on customer heterogeneity\u003c\/li\u003e\n\u003cli\u003eFoster a culture that sustains \u003cstrong\u003ecustomer centricity\u003c\/strong\u003e, and also understand the link between \u003cstrong\u003eCLV and market valuation\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eUnderstand \u003cstrong\u003ecustomer relationship management (CRM) systems\u003c\/strong\u003e, as they are a vital underpinning for all these areas through the valuable insights they provide\u003c\/li\u003e\n\u003c\/ul\u003eFader's first book, \u003cstrong\u003e\u003cem\u003eCustomer Centricity\u003c\/em\u003e\u003c\/strong\u003e, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wharton School Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/30\/2018\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781613630907\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 136\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.32d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 12\/15\/2018\u003cbr\u003e","brand":"Peter Fader, Sarah E. Toms","offers":[{"title":"Default Title","offer_id":36662132736156,"sku":"9781613630907","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_fb8c9a05-d7dc-4430-a6ae-00f01b59b862.jpg?v=1603901150","url":"https:\/\/pastforward.org\/products\/the-customer-centricity-playbook-implement-a-winning-strategy-driven-by-customer-lifetime-value-9781613630907","provider":"Past Forward","version":"1.0","type":"link"}