{"product_id":"the-creativity-paradox-why-organizations-end-up-killing-the-innovation-they-crave-and-what-to-do-about-it-9781788609968","title":"The Creativity Paradox: Why Organizations End Up Killing the Innovation They Crave (and What to Do about It)","description":"\u003cp\u003e\u003cstrong\u003eWhy do bold ideas die inside well-managed companies, and how can leaders create the right conditions for them to thrive?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eParadox seems inescapable when it comes to organizational innovation, especially in high-stakes sectors. How do leaders navigate freedom and structure, risk and responsibility, collaboration and solitude, originality and incremental improvement to turn ideas into impact?\u003c\/p\u003e\u003cp\u003eDrawing on 15 years of cross-industry experience, Abdelmoula El Hadi blends neuroscience, psychology, and real-world case studies from manufacturing, engineering and industrial technology. His IDEA Flow framework is a practical tool for navigating these paradoxes at the heart of creativity, allowing you to reliably spark creativity under pressure, nurture it in complex systems, and turn it into meaningful results.\u003c\/p\u003e\u003cp\u003eThis is not a book about flashy brainstorming or startup clichés. It's a guide for leaders in high-stakes (and heavy) industries who need innovation that actually works in practice. With real-world stories, reflective questions and practical tools, it equips you to design creativity into your operating culture.\u003c\/p\u003e\u003cp\u003eAbdelmoula El Hadi is an internationally recognized innovation leader and Head of Innovation at Knauf Insulation. With 15 years of cross-industry experience, he helps organizations spark creativity under constraints.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Practical Inspiration Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/22\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781788609968\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 244\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.56d","brand":"Abdelmoula El Hadi","offers":[{"title":"Default Title","offer_id":53458844483765,"sku":"9781788609968","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/9781788609968.jpg?v=1791297357","url":"https:\/\/pastforward.org\/products\/the-creativity-paradox-why-organizations-end-up-killing-the-innovation-they-crave-and-what-to-do-about-it-9781788609968","provider":"Past Forward","version":"1.0","type":"link"}