{"product_id":"the-corporate-startup-how-established-companies-can-develop-successful-innovation-ecosystems-9789462763074","title":"The Corporate Startup: How Established Companies Can Develop Successful Innovation Ecosystems","description":"\u003cp\u003eA key reading for leaders that outlines how to effectively innovate for the future and boost growth, while running the core business. - Alex Osterwalder, Co-author of \u003cem\u003eBusiness Model Generation\u003c\/em\u003e. \u003c\/p\u003e\u003cp\u003eWinner of the 2018 CMI Management Book of the Year Award for Innovation and Entrepeneurship\u003c\/p\u003e\u003cp\u003eThe Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities. - The world around us is changing rapidly. There is now more pressure on established companies to innovate. - The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time. - The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business. - The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models.\u003c\/p\u003e\u003cp\u003eThis book helps organisations of all sizes to manage innovation. This playbook uses illustrated step-by- step guides to lead the reader through the processes to create an ecosystem that nurtures innovation at every level in a business. - Jury CMI Management Book of the Year. \u003c\/p\u003e\u003cp\u003eBig companies need to innovate or die. The question is how. Companies need a playbook; a process by which they can start the process of transforming their organizations into innovation engines. \u003cem\u003eThe Corporate Startup\u003c\/em\u003e is that playbook. It provides a proven methodology --applying Lean Startup principles and more-- for building a culture of innovation. - Ben Yoskovitz, Co-Author of \u003cem\u003eLean Analytics\u003c\/em\u003e and Founding Partner at Highline BETA.\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Management Impact Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2019\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9789462763074\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 300\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.40h x 9.30w x 1.00d","brand":"Tendayi Viki, Dan Toma, Esther Gons","offers":[{"title":"Default Title","offer_id":38606578155701,"sku":"9789462763074","price":28.04,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_ad4b2606-3630-47af-a0bc-f88bdc06e72b.jpg?v=1614085447","url":"https:\/\/pastforward.org\/products\/the-corporate-startup-how-established-companies-can-develop-successful-innovation-ecosystems-9789462763074","provider":"Past Forward","version":"1.0","type":"link"}